Utility NFTs: Driving Mainstream Adoption and Attracting Major Brands

From Starbucks to Walt Disney, companies across various industries like fashion, food and beverage, and entertainment are adopting non-fungible tokens (NFTs), integrating their physical products with the virtual world of Web3. Brands embrace this cutting-edge technology to offer unique experiences for their communities, propelling the mainstream adoption of utility NFTs.

Starbucks, for example, launched its Odyssey Loyalty Program, a Web3 extension of Starbucks Rewards. This innovative program unlocks members' access to exciting new benefits and interactive experiences, called "journeys." These journeys are NFTs representing real-world rewards and experiences for Starbucks customers, incorporating blockchain technology into their daily lives.

Nike is another prominent company joining the NFT movement with its Web3 platform, Swoosh. Nike enthusiasts have collected and traded the brand's physical merchandise for years. Now, Nike offers Polygon-based NFTs like virtual shoes and apparel for avatars, usable in Web3 games. These NFTs, built on the popular Ethereum-scaling solution Polygon, unlock real-world benefits such as physical shoes, apparel, or exclusive chats with pro athletes.

The rising trend of "phygital" NFTs, a term describing the blend of physical and digital aspects, strikes the perfect balance between both worlds. Phygital NFTs are created with smart contracts, offering the same transparency and security features as digital NFTs while incorporating real-world applications, benefits, and perks.

Integrating NFTs into the real world is limited only by our imagination, as possibilities are endless. In recent years, the focus has shifted toward enhancing user experience, and large and small companies, seek to strengthen their brand connections. Adopting new and emerging technologies like Web3 ensures that the benefits of physical and virtual worlds are revamped, and both realms continue to complement each other and coexist.

As a game blockchain company, 3MetaD is eager to leverage Web3, NFTs, and the array of technologies built on them. We recognize the potential of utility NFTs to revolutionize user engagement and enrich the overall experience for our community. Join us as we navigate the exhilarating world of Web3 and explore the boundless possibilities it offers.